Complete SEO

Complete SEO is a one day practical, hands-on course aimed at online marketers, web executives, webmasters, agency account managers and campaign managers who want to understand what SEO is and how to plan & implement an SEO campaign for their own website using internal resources or by engaging an agency.

Pre-requisites
No knowledge of search marketing is assumed or required but candidates should have an appreciation of search marketing being a key component of an effective Internet marketing strategy.

Objectives
Upon successful completion of this course, students will be able to build and implement an SEO strategy & action plan for their website guiding internal resources or managing an external agency.

Course Overview

Unit 1 - What is Search Engine Optimisation

• Why do it
• What can it do for you
• What can go wrong

Unit 2 - Site Structure

• Accessibility and cross browser compatibility
• Internal links and Sitemap
• Structure of URLs
• Files: Robots.txt, .htaccess
• Redirects: 301 Redirects, non WWW traffic
• Nofollow Attribute

Unit 3 - Content, Content, Content

• An Introduction to Content Creation
• Write for People
• Avoid Duplicate Content
• Keyword Density
• Keep Content Current

Unit 4 - Links

• Aim for quality
• Community Participation
• Link Directories
• News Releases
• Social Media

Unit 5 - Analytics

• See what's working
• Identify new keywords
• Identify best content

Unit 6 - Warning - What to Avoid

• You can get Blacklisted
• No Shadow Domains
• Careful with redirects
• Keyword Stuffing
• Hidden Text and Links

Unit 7 - Useful SEO Tools

• Search Engine Watch
• Google Toolbar
• SEO for Firefox Plugin
• Redirect testing Tools
• W3C Validators for HTML, CSS, Links

Other Courses of Interest
Other courses you may find of interest include:

Organic Search and Analytics Bootcamp