List Price: £450.00
Web Price: £450.00
£450.00
Complete SEO is a one day practical, hands-on course aimed at online marketers, web executives, webmasters, agency account managers and campaign managers who want to understand what SEO is and how to plan & implement an SEO campaign for their own website using internal resources or by engaging an agency.
Pre-requisites
No knowledge of search marketing is assumed or required but candidates should have an appreciation of search marketing being a key component of an effective Internet marketing strategy.
Objectives
Upon successful completion of this course, students will be able to build and implement an SEO strategy & action plan for their website guiding internal resources or managing an external agency.
Course Overview
Unit 1 - What is Search Engine Optimisation
- Why do it
- What can it do for you
- What can go wrong
Unit 2 - Site Structure
- Accessibility and cross browser compatibility
- Internal links and Sitemap
- Structure of URLs
- Files: Robots.txt, .htaccess
- Redirects: 301 Redirects, non WWW traffic
- Nofollow Attribute
Unit 3 - Content, Content, Content
- An Introduction to Content Creation
- Write for People
- Avoid Duplicate Content
- Keyword Density
- Keep Content Current
Unit 4 - Links
- Aim for quality
- Community Participation
- Link Directories
- News Releases
- Social Media
Unit 5 - Analytics
- See what's working
- Identify new keywords
- Identify best content
Unit 6 - Warning - What to Avoid
- You can get Blacklisted
- No Shadow Domains
- Careful with redirects
- Keyword Stuffing
- Hidden Text and Links
Unit 7 - Useful SEO Tools
- Search Engine Watch
- Google Toolbar
- SEO for Firefox Plugin
- Redirect testing Tools
- W3C Validators for HTML, CSS, Links
Other Courses of Interest
Other courses you may find of interest include:
Organic Search and Analytics Bootcamp
Price: £450.00