SEO Essentials Training Workshop

Search Engine Optimisation Essentials Workshop - is a one day practical, hands-on course aimed at online marketers, web executives, webmasters, agency account managers and campaign managers who want to understand what SEO is and how to plan & implement an SEO campaign for their own website using internal resources or by engaging an agency.

Pre-requisites
No knowledge of search marketing is assumed or required but candidates should have an appreciation of search marketing being a key component of an effective Internet marketing strategy.

Objectives
Upon successful completion of this course, students will be able to build and implement an SEO strategy & action plan for their website guiding internal resources or managing an external agency.

Course Overview

Session 1
Introductions & agenda
Search Engine Marketing (SEM)
The power of search
Organic search (SEO) versus paid search (PPC)
Crawling search engines & how they work
Meta search engines
Web directories
Which search engines to focus on?
What is Search Engine Optimisation (SEO)
The find, read, crawl, index and rank of SEO

Session 2
The find, read, crawl, index and rank of SEO and your website
Dealing with dynamic & database-driven sites
Dealing with images, Frames, iframes JavaScript, & AJAX

Session 3
On-site ranking factors including Title tags, Meta tags & content
On-site ranking factors including domains, sub-domains & URLs
On-site ranking factors such internal links, anchor text, sitemaps and Google Webmaster Tools
Off-site ranking factors & inbound links
Google Page Rank

Session 4
Planning & implementing your SEO strategy
Measuring SEO with position checking
Measuring SEO with Google Analytics
Researching keywords
Planning, prioritising & implementing on-site changes
Planning, prioritising & implementing off-site link building
Understanding Search engine penalties

Other Courses of Interest
Other courses you may find of interest include:

Google Analytics Bootcamp
Organic Search and Analytics Bootcamp