Google Ads Quick Start
A short half day course aimed at getting you up and running with
Google Ads
This Google Ads short course is aimed at organisations that are looking to use the Google Ads platform and want to be able to manage their advertising campaigns inhouse for maximum effect.
Covering everything from the initial setup of Google Ads through to measuring the success of your campaigns, we look at the tips and tricks that will make you successful with this powerful online advertising solution. Whatever your budget, this practical hands on course will allow you to use Google Ads to achieve your goals, teaching you how to improve your campaigns.
If you are new to Google Ads and looking to run campaigns in-house to generate new business, the course will get you up and running with a good understanding of how to use the product.
Experienced Instructors
Over 20 years experience
Post Course Support
Hours of videos & more
Closed Courses
Live Online or inhouse
Looking to Book
Private Course Option
We currently offer this class as a closed course. Please contact us to discuss the options and prices.INTRO TO ADS
- When should you use it
- Understanding the search results
- Setting up Ads
- Account level settings
- Adding users & access levels
- Setting goals & measuring
CAMPAIGNS
- What are campaigns
- Setting up campaigns
- Campaign types
- Setting Location
- Bid Strategy
- Setting Budget
AD GROUPS
- What are Ad Groups
- Creating Ad Groups
- Ad Group Type
- Ad Group Bids
- Ads & keywords overview
WORKING WITH ADS
- Creating Ads
- Editing Ads
- Customising the display table
- Ad Performance
- CTR, Avg CPC, Avg Position and more
- Pause and Enable Ads
WORKING WITH KEYWORDS
- Broad match, phrase match and exact match
- Negative Match
- Setting Max CPC
- What is Quality Score
- Avg Position
REMARKETING
- What is remarketing
- How can it help you
- Implementing remarketing
- Google display network
REPORTING AND ANALYTICS
- Reporting in Ads
- Automating email reports
- Create ads reports
- Filters in Ads reports
- What is Google Analytics
- Setup and Administer Google Ads
- Create and Manage Ads campaigns
- Use Ad Groups to manage your campaigns
- Create effective Ads
- Select the right keywords to use
- Control your Google Ads budget
- Achieve your goals with Ads
- Understand the reports Ads provides
- Target people who have looked at your site through Remarketing
