Learn how to optimise your website for Google
SEO Getting Started is a one day practical, hands-on course aimed at online marketers, web executives, webmasters, agency account managers and campaign managers who want to understand what SEO is and how to plan & implement an SEO campaign for their own website using internal resources or by engaging an agency.
There are a wide range of elements to consider when optimising your site and sometimes it's hard to know what to focus on. In this course we focus on the main elements that will have an impact, as well as flagging up any potentially damging techniques to avoid.
The SEO Getting Started course covers all the basic skills needed to optimise your website and improve your search ranking using only best practice industry standard techniques. We teach you about the pitfalls to watch out for, and where the low hanging fruit is in terms of ethical and acceptable SEO practices.
SEO Getting Started - Course Topics
Unit 1 - What is Search Engine Optimisation
- Why do it
What can it do for you
What can go wrong
Unit 2 - Site Structure
- Accessibility and cross browser compatibility
Internal links and Sitemap
Structure of URLs
Files: Robots.txt, .htaccess
Redirects: 301 Redirects, non WWW traffic
Unit 3 - Content, Content, Content
- An Introduction to Content Creation
Write for People
Avoid Duplicate Content
Keep Content Current
Unit 4 - Links
- Aim for quality
Unit 5 - Analytics
- See what's working
Identify new keywords
Identify best content
Unit 6 - Social and Local
- Social Signals that Count
Facebook, Twitter and LinkedIn
Don't forget Google+
Other Social Sites
What about Local Search
Unit 7 - Warning - What to Avoid
- You can get Blacklisted
No Shadow Domains
Careful with redirects
Hidden Text and Links
Unit 8 - Useful SEO Tools
- Search Engine Watch
SEO for Firefox Plugin
Redirect testing Tools
W3C Validators for HTML, CSS, Links
The SEO Getting Started course is the fastest way to learn how to improve your websites positioning in the major search engines in a long term and sustainable way without spending money on outside SEO consultants.
You will learn
- To identify problems within your site impacting SEO
- To optimise your content for SEO purposes
- Why links are relevant, but often handed wrong
- How to track what is working and what isn't
- What social and local search are and why they matter
- What to avoid if you don't want throwing out the search engines.
- What tools are out there to help you with SEO
Our scheduled courses are designed to ensure you have a professional and productive experience. With 20 years practice we have had plenty of time to get it right, but we are always open to new suggestions as well.
Reasons to choose Highlander for your SEO training
- A proven track record - Highlander has been established for 20 years.
- High quality instruction - All of our instructors are Adobe Certified Instructors.
- We make sure you are happy - Our satisfaction guarantee ensures you leave with a smile.
- Follow on support - We give you 12 months post course support.
What you get on a Highlander Course
Start and finish times
Our courses start at 9.30am and typically run until 4pm. The finish time is based primarily on how much information people can retain in a day without being overwhelmed, and can vary slightly depending on individual class size and ability.
Each delegate is provided with use of a computer, setup with the latest version of the software they are learning. Our London centre has a mix of Mac and PC's, so if you have a preference please advise us when booking. Older versions of software can usually be catered for on request.
If delegates prefer to work in their own environment and would rather bring their own laptop that is equally fine.
Hot drinks and bottled water is provided throughout the day together with a selection of biscuits and sweets. There is a scheduled 15 minute break mid morning and again mid afternoon.
There is a one hour break for lunch to allow delegates some time "off the screen". Both our centres are in areas which offer a wide range of options for lunch.
In London we are located on Upper Street in Islington which is one of London's more popular locations for eating out, offering everything from popular cafe's and burger & pizza bars through to a wide range of restaurants. In addition we also have an in-house cafe in the building should you not wish to venture further.
In York we are located on the well known Bishy Road, with a wide range of popular cafe's just a few metres from the front door. The street regularly features in national newspapers and has been described by Wall Street Journal as "an enclave of gourmet delis and cafes" while The Times described it as "York's answer to Notting Hill".
Course manuals / books are provided for all our standard scheduled courses and you get 12 months access to our learning management system which contains a variety of content ranging from video tutorials and refresher exercises through to copies of course slides.
All the machines have full internet access and free wifi is available to use within our centres.
Certificate of Completion
All delegates receive a certificate of completion to show they have completed a Highlander Training Course.
Who should attend this course
No knowledge of search marketing is assumed or required but candidates should have an appreciation of search marketing being a key component of an effective Internet marketing strategy. A basic understanding of HTML is beneficial and if you do not have this you might consider attending our HTML5 & CSS3 Getting Started course.
Some sample Comments from past delegates
"Very knowledgeable, great hints and tips"
WebMaster, Toshiba Electronics
"Very informative instructor, who knew his stuff."
Web Manager, Chichester District Council
"Fabulous - could not find a fault and I'm a qualified teacher so that says a lot! One to certainly recommend to others."
Director, LJ Retail
"Very friendly, and inspires confidence in knowledge. Good mix of content covered."
Web and Learning Tech Manager, University of Essex