SEO Getting Started

0800 156 0777

Learn how to optimise your website for Google

SEO Getting Started is a one day practical, hands-on course aimed at online marketers, web executives, webmasters, agency account managers and campaign managers who want to understand what SEO is and how to plan & implement an SEO campaign for their own website using internal resources or by engaging an agency.

There are a wide range of elements to consider when optimising your site and sometimes it's hard to know what to focus on. In this course we focus on the main elements that will have an impact, as well as flagging up any potentially damaging techniques to avoid.

£325.00ex vat

Attend Online

Why not attend from the comfort of your own desk. Our Live Online Learning option lets you take the course as if you were right there, without even leaving your desk. It's like being in the classroom, and you can interact with the instructor and other delegates, without the hassle of travelling to the venue.

The SEO Getting Started course covers all the basic skills needed to optimise your website and improve your search ranking using only best practice industry standard techniques. We teach you about the pitfalls to watch out for, and where the low hanging fruit is in terms of ethical and acceptable SEO practices.

SEO Getting Started - Course Topics

Unit 1 - What is Search Engine Optimisation

  • Why do it
  • What can it do for you
  • What can go wrong

Unit 2 - Site Structure

  • Accessibility and cross browser compatibility
  • Internal links and Sitemap
  • Structure of URLs
  • Files: Robots.txt, .htaccess
  • Redirects: 301 Redirects, non WWW traffic
  • Nofollow Attribute

Unit 3 - Content, Content, Content

  • An Introduction to Content Creation
  • Write for People
  • Avoid Duplicate Content
  • Keyword Density
  • Keep Content Current

Unit 4 - Links

  • Aim for quality
  • Community Participation
  • Link Directories
  • News Releases
  • Social Media

Unit 5 - Analytics

  • See what's working
  • Identify new keywords
  • Identify best content

Unit 6 - Social and Local

  • Social Signals that Count
  • Facebook, Twitter and LinkedIn
  • Don't forget Google+
  • Other Social Sites
  • What about Local Search

Unit 7 - Warning - What to Avoid

  • You can get Blacklisted
  • No Shadow Domains
  • Careful with redirects
  • Keyword Stuffing
  • Hidden Text and Links

Unit 8 - Useful SEO Tools

  • Search Engine Watch
  • Google Toolbar
  • SEO for Firefox Plugin
  • Redirect testing Tools
  • W3C Validators for HTML, CSS, Links


The SEO Getting Started course is the fastest way to learn how to improve your websites positioning in the major search engines in a long term and sustainable way without spending money on outside SEO consultants.

You will learn

  • To identify problems within your site impacting SEO
  • To optimise your content for SEO purposes
  • Why links are relevant, but often handed wrong
  • How to track what is working and what isn't
  • What social and local search are and why they matter
  • What to avoid if you don't want throwing out the search engines.
  • What tools are out there to help you with SEO

Our scheduled courses are designed to ensure you have a professional and productive experience.  With 20 years practice we have had plenty of time to get it right, but we are always open to new suggestions as well.

Reasons to choose Highlander for your professional training

  • A proven track record - Highlander has been established for 20 years.
  • High quality instruction - Our instructors are certified by Adobe, Google and CompTIA.
  • We make sure you are happy - Our satisfaction guarantee ensures you leave with a smile.
  • Follow on support - We give you 12 months post course support.

What you get on a Highlander Course

Start and finish times

Our courses start at 9.30am and typically run until 4pm. The finish time is based primarily on how much information people can retain in a day without being overwhelmed, and can vary slightly depending on individual class size and ability.


For our classroom courses, each delegate is provided with use of a computer, setup with the latest version of the software they are learning. Our York centre has a mix of Mac and PC's, so if you have a preference please advise us when booking. If delegates prefer to work in their own environment and would rather bring their own laptop that is equally fine.

For Live Online courses we provide full setup instructions, but you will require a machine running a copy of the software being taught. Additionally a reliable internet connection is a neccessary requirement to complete the course online.


At our centre hot drinks and water is provided throughout the day together with a selection of biscuits and sweets.  

There is a scheduled 15 minute break mid morning and again mid afternoon.


There is a one hour break for lunch to allow delegates some time "off the screen".  For those attending face to face, we are located on the well known Bishy Road in York, with a wide range of popular cafe's just a few metres from the front door. The street regularly features in national newspapers and has been described by Wall Street Journal as "an enclave of gourmet delis and cafes" while The Times described it as "York's answer to Notting Hill".

Course Materials

You get 12 months access to our learning management system which contains a variety of content ranging from video tutorials and refresher exercises through to copies of course slides. Additionally post course instructor support is also available as required.

Certificate of Completion

All delegates receive a certificate of completion to show they have completed an Adobe Authorised Training Course.

Who should attend this course

No knowledge of search marketing is assumed or required but candidates should have an appreciation of search marketing being a key component of an effective Internet marketing strategy. A basic understanding of HTML is beneficial and if you do not have this you might consider attending our HTML5 & CSS3 Getting Started course.

Some sample Comments from past delegates

"Very knowledgeable, great hints and tips"
WebMaster, Toshiba Electronics

"Very informative instructor, who knew his stuff."
Web Manager, Chichester District Council

"Fabulous - could not find a fault and I'm a qualified teacher so that says a lot! One to certainly recommend to others."
Director, LJ Retail

"I liked the friendly informal approach. Very knowledgeable instructor that used great real life experience and examples."
Designer, Remarkable Pixel

"Excellent as usual! Andy is extremely knowledgeable, friendly, happy to answer questions, and goes at an engaging pace. He is a very good teacher!"
Digital Marketing Executive, The Lords Taverners

"Highlander courses are not only educational and stimulating but leave you well equipped to develop your knowledge further. Andy is a very engaging instructor who always takes time to ensure that training is relevant (and interesting!) to each individual."
Administrator, Health Education England

"Great, friendly instructor who answered all the question i had and helped me understand how SEO works. Looked at the individuals website and explained how to improve that sites SEO."
Creative Technician, Stage One Creative

"Great discussions and knowledge. Gave a lot of basic info that I really needed."
Creative Director, The Soapy Group

"Andy was very knowledgeable and helpful. A great course - time well spent. Keep doing what you are doing."
Marketing Manager, Europa Components

"Andy was great at answering all of our questions and making the information relevant to our site and what we do."
Marketing and Events Coordinator, CLA Game Fair

"A great tutor and very approachable."
Multimedia Project Manager, Mole Productions

"Simply explained with real-life examples and useful resources referenced throughout"
Marketing and Communications Manager, Interflora

"Brilliant instructor! He interacts with everyone on the course and makes sure everyone is on the same page. very friendly and pleasant course."
Assistant Manager, York Tyre Sales

"Brilliant session with Andy, he pays very good attention to detail and makes sure you understand everything he runs through. Materials on the course were great, giving great insights into how things should be done properly."
Design and Marketing Assistant, Salus

"Very friendly, and inspires confidence in knowledge. Good mix of content covered."
Web and Learning Tech Manager, University of Essex