Learn how to optimise your website for Google
SEO Getting Started is a one day practical, hands-on course aimed at online marketers, web executives, webmasters, agency account managers and campaign managers who want to understand what SEO is and how to plan & implement an SEO campaign for their own website using internal resources or by engaging an agency.
There are a wide range of elements to consider when optimising your site and sometimes it's hard to know what to focus on. In this course we focus on the main elements that will have an impact, as well as flagging up any potentially damaging techniques to avoid.
Why not attend from the comfort of your own desk. Our Attend Online option lets you take the course as if you were right there, without even leaving your desk. It's like being in the classroom, and you can interact with the instructor and other delegates, without the hassle of travelling to the venue.
The SEO Getting Started course covers all the basic skills needed to optimise your website and improve your search ranking using only best practice industry standard techniques. We teach you about the pitfalls to watch out for, and where the low hanging fruit is in terms of ethical and acceptable SEO practices.
SEO Getting Started - Course Topics
Unit 1 - What is Search Engine Optimisation
- Why do it
What can it do for you
What can go wrong
Unit 2 - Site Structure
- Accessibility and cross browser compatibility
Internal links and Sitemap
Structure of URLs
Files: Robots.txt, .htaccess
Redirects: 301 Redirects, non WWW traffic
Unit 3 - Content, Content, Content
- An Introduction to Content Creation
Write for People
Avoid Duplicate Content
Keep Content Current
Unit 4 - Links
- Aim for quality
Unit 5 - Analytics
- See what's working
Identify new keywords
Identify best content
Unit 6 - Social and Local
- Social Signals that Count
Facebook, Twitter and LinkedIn
Don't forget Google+
Other Social Sites
What about Local Search
Unit 7 - Warning - What to Avoid
- You can get Blacklisted
No Shadow Domains
Careful with redirects
Hidden Text and Links
Unit 8 - Useful SEO Tools
- Search Engine Watch
SEO for Firefox Plugin
Redirect testing Tools
W3C Validators for HTML, CSS, Links
The SEO Getting Started course is the fastest way to learn how to improve your websites positioning in the major search engines in a long term and sustainable way without spending money on outside SEO consultants.
You will learn
- To identify problems within your site impacting SEO
- To optimise your content for SEO purposes
- Why links are relevant, but often handed wrong
- How to track what is working and what isn't
- What social and local search are and why they matter
- What to avoid if you don't want throwing out the search engines.
- What tools are out there to help you with SEO
Who should attend this course
No knowledge of search marketing is assumed or required but candidates should have an appreciation of search marketing being a key component of an effective Internet marketing strategy. A basic understanding of HTML is beneficial and if you do not have this you might consider attending our HTML5 & CSS3 Getting Started course.
Some sample Comments from past delegates
"Very knowledgeable, great hints and tips"
WebMaster, Toshiba Electronics
"Very informative instructor, who knew his stuff."
Web Manager, Chichester District Council
"Fabulous - could not find a fault and I'm a qualified teacher so that says a lot! One to certainly recommend to others."
Director, LJ Retail
"Very friendly, and inspires confidence in knowledge. Good mix of content covered."
Web and Learning Tech Manager, University of Essex