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Build web banners with this Training Course

This one day course uses the free Google Web Designer tool and is ideal for designers who are looking to create web ads and animated online content without the need to learn to write code. Using an intuitive, design focused interface we teach you how to create banners, animate your content, work with 3d tools, adjust content, and lots more.

If you are new to Google Web Designer it can be a bit intimidating and our one day course will have you up and running in no time at all.

£325.00ex vat

The Building Web Ads course covers all the main basic skills needed to start producing online banner adverts using this free software developed by Google. The topics we cover are listed below.

Building Web Ads Course Topics

Google Web Designer Interface

  • Basic setup
  • Advanced setup
  • Creating new document
  • Setting up the environment
  • Pages
  • Components
  • Shortcuts
  • Design view
  • Code view


  • The Element tool (div, image, video etc.)
  • The pen tool (rectangle, oval, line)
  • Masks (rectangle, oval and polygon)
  • Fill, Stroke and Gradients
  • The hand and zoom tools

Creating and Modifying Content

  • Adding text
  • Adding images
  • Adding video
  • Formatting text
  • Image and video properties
  • Focal point on background images
  • Adding shapes
  • Working with color
  • Creating hyperlinks

Creating Animations

  • Using the timeline
  • Using components
  • Quick mode v Advanced mode
  • Inserting keyframes
  • Easing
  • The Motion Path tool
  • Looping with labels and events
  • Animating Masks

3D Tools

  • 3D rotate tool
  • 3D translate tool
  • 3D stage tool

Ad Types

  • Banner Ads
  • Expandable Ads
  • Interstitial Ads

Responsive Media Rules

  • Adjusting viewport
  • Add width breakpoints
  • Add height breakpoints

Previewing and Publishing

  • Ad Validation
  • Previewing your ad or animation
  • Publishing your ad or animation


The Building Web Ads course introduces you to building web adverts in a variety of sizes ready to use on advertising networks such as Google's own Adwords.

You will learn to

  • Create new adverts
  • Add and format content such as text, images and video
  • Animate and control items
  • Create different types of ad such as expandable, interstitial etc..
  • Use 3D tools to manipulate items
  • Create and manage links
  • Work with keyframes in your animations
  • Output your adverts to a useable format
  • lots more.

Our scheduled courses are designed to ensure you have a professional and productive experience.  With 20 years practice we have had plenty of time to get it right, but we are always open to new suggestions as well.

Reasons to choose Highlander for your Google Web Designer training

  • A proven track record - Highlander has been established for 20 years.
  • High quality instruction - All of our instructors are Adobe Certified Instructors.
  • We make sure you are happy - Our satisfaction guarantee ensures you leave with a smile.
  • Follow on support - We give you 12 months post course support.

What you get on a Highlander Course

Start and finish times

Our courses start at 9.30am and typically run until 4pm. The finish time is based primarily on how much information people can retain in a day without being overwhelmed, and can vary slightly depending on individual class size and ability.


Each delegate is provided with use of a computer, setup with the latest version of the software they are learning. Our London centre has a mix of Mac and PC's, so if you have a preference please advise us when booking. Older versions of software can usually be catered for on request.

If delegates prefer to work in their own environment and would rather bring their own laptop that is equally fine.


Hot drinks and bottled water is provided throughout the day together with a selection of biscuits and sweets.  There is a scheduled 15 minute break mid morning and again mid afternoon.


There is a one hour break for lunch to allow delegates some time "off the screen".  Both our centres are in areas which offer a wide range of options for lunch.

In London we are located on Upper Street in Islington which is one of London's more popular locations for eating out, offering everything from popular cafe's and burger & pizza bars through to a wide range of restaurants.  In addition we also have an in-house cafe in the building should you not wish to venture further.

In York we are located on the well known Bishy Road, with a wide range of popular cafe's just a few metres from the front door. The street regularly features in national newspapers and has been described by Wall Street Journal as "an enclave of gourmet delis and cafes" while The Times described it as "York's answer to Notting Hill".

Course Materials

Course manuals / books are provided for all our standard scheduled courses and you get 12 months access to our learning management system which contains a variety of content ranging from video tutorials and refresher exercises through to copies of course slides.

Internet Access

All the machines have full internet access and free wifi is available to use within our centres.

Certificate of Completion

All delegates receive a certificate of completion to show they have completed a Highlander Training Course.

Who should attend this course

This course is ideal for those working in areas like graphic design, marketing or communications, who have been tasked with producing web content and in particular ads that contain functionality such as animation, without having to write any actual code.

Some past comments from delegates that have attended

"Was very informative and really engaging with the content that we went through. It really gave me the opportunity to apply the training to my everyday work and assess how I could solve the problems that I am currently facing."
Web Designer, Human Appeal

"Andy was knowledgeable and structured the day very well. He was also honest about the limitations of GWD, as well as the possibilities. I learnt a lot about the smaller details of GWD, which will allow me to create much richer banner ads."
Senior Digital Designer, WPG

"Great training day. The instructor ran through the software in good detail but without over complicating things, and I felt confident at the point of creating my own banner that I had absorbed everything we covered during the day."
Web Designer, Dorling Kindersley

"Andy was great. There was only two of us on the course, myself and another colleague. We were able to ask as many questions as we liked. Andy was also happy to talk around things we would use in our day to day jobs so we could put them in to practice. I liked how thorough and engaging the course was."
Designer, Home Marketing

"Andy was so cooperative and answered questions related yet beyond the course outline."
Graphic Designer, Kings Academy

"The course allows you to do things that look very good and professional without too much hassle or understanding, building on from my current knowledge"
Typesetter, Community Publications

"The experience i had on this course has been great and I have learnt so much more than expected. I like the fact Andy explained everything first, then let us have a go, then any problems he would help and go through again and again until we got it!"
Graphic Designer, On Your Doorstep