Learn what's happenning on your site
Google Analytics is a powerful cloud based solution for providing you with in-depth information on your website visitors and how they interact with your site.
The product offers a wide range of reports covering everything from what type of devices visitors are using, through to where they came from and which pages of your site they spend the most time on.
As the old saying goes "If You Can't Measure It, You Can't Improve It." Google Analytics gives you a wealth of data ensuring you can "measure things", and that means you are well on the way to "improving things".
At Highlander we have been working with Google Analytics since it was first launched in 2005, and prior to that were an Urchin Software Partner (the fore-runner to Google Analytics).
The Google Analytics course covers all the basic skills needed to start measuring your website traffic and applying that knowledge. The topics we cover are listed below.
Google Analytics - Course Topics
- What is Google Analytics
- How does it work
- Setting up Google Analytics
- Account Structure
- What are you looking for?
- Customising dates
- Comparing Dates
- Adding Segments
- New v Repeat Visitors
- Measuring User Engagement
- Browser, OS & Device Type
- User Flow
- Source / Medium
- Adwords Stats
- Social Media Interaction
- Measuring Keywords
- Looking at Site Content
- Landing Pages and Exit Pages
- Site Speed Stats
- What are goals
- Setting up goals
- Ecommerce Integration
Administering your Account
- User Management
- Filtering our traffic
- Linking to Adwords
- Linking to Adsense
- Creating Alerts
The Google Analytics course introduces you to measuring your website traffic and as a result understanding it better.
- Understand what Google Analytics can do
- Have access to a wealth of new information
- Better understand your visitors and how they interact with your site
- Be able to customise reports to your needs
- Know how to share reports with others
- Better understand what you should be looking at
Who should attend this course
This course is aimed at marketers who want to be able to better understand their website traffic, where people come from, why they visit, and what they look at.