Google Analytics Intro

0800 156 0777

Learn what's happenning on your site

Google Analytics is a powerful cloud based solution for providing you with in-depth information on your website visitors and how they interact with your site.

The product offers a wide range of reports covering everything from what type of devices visitors are using, through to where they came from and which pages of your site they spend the most time on.

As the old saying goes "If You Can't Measure It, You Can't Improve It."  Google Analytics gives you a wealth of data ensuring you can "measure things", and that means you are well on the way to "improving things".

At Highlander we have been working with Google Analytics since it was first launched in 2005, and prior to that were an Urchin Software Partner (the fore-runner to Google Analytics).

£325.00ex vat

The Google Analytics course covers all the basic skills needed to start measuring your website traffic and applying that knowledge. The topics we cover are listed below.

Google Analytics  - Course Topics


  • What is Google Analytics
  • How does it work
  • Setting up Google Analytics
  • Account Structure
  • What are you looking for?

Audience Overview

  • Customising dates
  • Comparing Dates
  • Adding Segments
  • Demographics
  • New v Repeat Visitors
  • Measuring User Engagement
  • Browser, OS & Device Type
  • User Flow

Acquisition Overview

  • Channels
  • Source / Medium
  • Referrals
  • Adwords Stats
  • Social Media Interaction
  • Measuring Keywords

Behaviour Overview

  • Looking at Site Content
  • Landing Pages and Exit Pages
  • Site Speed Stats

Monitoring Conversions

  • What are goals
  • Setting up goals
  • Ecommerce Integration

Administering your Account

  • User Management
  • Filtering our traffic
  • Linking to Adwords
  • Linking to Adsense
  • Audiences
  • Creating Alerts

The Google Analytics course introduces you to measuring your website traffic and as a result understanding it better.

You will

  • Understand what Google Analytics can do
  • Have access to a wealth of new information
  • Better understand your visitors and how they interact with your site
  • Be able to customise reports to your needs
  • Know how to share reports with others
  • Better understand what you should be looking at

Who should attend this course

This course is aimed at marketers who want to be able to better understand their website traffic, where people come from, why they visit, and what they look at.

Some sample Comments from past delegates

"Andy was really good and clear. His knowledge of Analytics (and google in general) was really impressive. Really well presented and did some extras which were really useful to us."
Marketing Executive, Mischon de Reya

"Very knowledgeable and experienced and willing to divert into relevant and interesting connecting issues."
Communication Office, Cheshire West and Chester

"I feel that the course content is good, and the demos used are really strong, they allow me to use them in the correct context, however it will make more sense when it is my own business"
Director, Love Lea's Bespoke Stationery

"Andy was professional, made me fee as ease as my knowledge on GA was zero before I attended the session. Ideal location for me being based in York, classroom environment was perfect as it was a small number and therefore not intimidating."
Membership Executive, BIGGA Limited

"I liked that you could log in to your own Analytics site looking at your own website and that Andy could answer queries on your own examples"
Loyalty Manager, LNER

"Andy was very clear and structured the content well. It was very useful to be able to walk through what he was doing on our own sites. He did a great job of working with each of us on things that were most relevant."
Staff Scientist, Animal and Plant Health Agency

"Knowledgeable, approachable & friendly, the pace and duration was just right."
Product Manager York Pass and Trade, Make it York

"Instructor provided good examples to demonstrate how different sections of analytics worked, and also provided external websites to run other diagnostics that help to inform running of website."
Communications Manager, Yorkshire Wildlife Trust

"The instructor was great - helped me to expand my knowledge of tagging! I liked the environment we were in and the way it was taught was very much interactive, which was really good."
Marketing Apprentice, LNER

"The course was extremely informative and had the perfect amount of information for beginners to manage. Leaving feeling a lot more positive regarding Google Analytics. Lovely venue venue with helpful staff too."
HR Learning and Development Administrator, House of Fraser

"Really pleased with the instructor, he explained everything very well and whenever i needed some help he would come over and assist straight away. Knew what he was talking about. Very helpful."
Digital Marketing Assistant, Kingstown Associates