Google Analytics Intro

0800 156 0777

Learn what's happenning on your site

Google Analytics is a powerful cloud based solution for providing you with in-depth information on your website visitors and how they interact with your site.

The product offers a wide range of reports covering everything from what type of devices visitors are using, through to where they came from and which pages of your site they spend the most time on.

As the old saying goes "If You Can't Measure It, You Can't Improve It."  Google Analytics gives you a wealth of data ensuring you can "measure things", and that means you are well on the way to "improving things".

At Highlander we have been working with Google Analytics since it was first launched in 2005, and prior to that were an Urchin Software Partner (the fore-runner to Google Analytics).

£325.00ex vat

Attend Online

Why not attend from the comfort of your own desk. Our Attend Online option lets you take the course as if you were right there, without even leaving your desk. It's like being in the classroom, and you can interact with the instructor and other delegates, without the hassle of travelling to the venue.

The Google Analytics course covers all the basic skills needed to start measuring your website traffic and applying that knowledge. The topics we cover are listed below.

Google Analytics  - Course Topics


  • What is Google Analytics
  • How does it work
  • Setting up Google Analytics
  • Account Structure
  • What are you looking for?

Audience Overview

  • Customising dates
  • Comparing Dates
  • Adding Segments
  • Demographics
  • New v Repeat Visitors
  • Measuring User Engagement
  • Browser, OS & Device Type
  • User Flow

Acquisition Overview

  • Channels
  • Source / Medium
  • Referrals
  • Adwords Stats
  • Social Media Interaction
  • Measuring Keywords

Behaviour Overview

  • Looking at Site Content
  • Landing Pages and Exit Pages
  • Site Speed Stats

Monitoring Conversions

  • What are goals
  • Setting up goals
  • Ecommerce Integration

Administering your Account

  • User Management
  • Filtering our traffic
  • Linking to Adwords
  • Linking to Adsense
  • Audiences
  • Creating Alerts

The Google Analytics course introduces you to measuring your website traffic and as a result understanding it better.

You will

  • Understand what Google Analytics can do
  • Have access to a wealth of new information
  • Better understand your visitors and how they interact with your site
  • Be able to customise reports to your needs
  • Know how to share reports with others
  • Better understand what you should be looking at

Our scheduled courses are designed to ensure you have a professional and productive experience.  With 20 years practice we have had plenty of time to get it right, but we are always open to new suggestions as well.

Reasons to choose Highlander for your professional training

  • A proven track record - Highlander has been established for 20 years.
  • High quality instruction - Our instructors are certified by Adobe, Google and CompTIA.
  • We make sure you are happy - Our satisfaction guarantee ensures you leave with a smile.
  • Follow on support - We give you 12 months post course support.

What you get on a Highlander Course

Start and finish times

Our courses start at 9.30am and typically run until 4pm. The finish time is based primarily on how much information people can retain in a day without being overwhelmed, and can vary slightly depending on individual class size and ability.


Each delegate is provided with use of a computer, setup with the latest version of the software they are learning. Our York centre has a mix of Mac and PC's, so if you have a preference please advise us when booking. Older versions of software can usually be catered for on request.

If delegates prefer to work in their own environment and would rather bring their own laptop that is equally fine.


Hot drinks and bottled water is provided throughout the day together with a selection of biscuits and sweets.  There is a scheduled 15 minute break mid morning and again mid afternoon.


There is a one hour break for lunch to allow delegates some time "off the screen".  Our centre is located on the well known Bishy Road in York, with a wide range of popular cafe's just a few metres from the front door. The street regularly features in national newspapers and has been described by Wall Street Journal as "an enclave of gourmet delis and cafes" while The Times described it as "York's answer to Notting Hill".

Course Materials

Course manuals / books are provided for all our standard scheduled courses and you get 12 months access to our learning management system which contains a variety of content ranging from video tutorials and refresher exercises through to copies of course slides.

Internet Access

All the machines have full internet access and free wifi is available to use within our centres.

Certificate of Completion

All delegates receive a certificate of completion to show they have completed an Adobe Authorised Training Course.

Who should attend this course

This course is aimed at marketers who want to be able to better understand their website traffic, where people come from, why they visit, and what they look at.