Google Analytics Intro

0800 156 0777

Learn what's happenning on your site

Google Analytics is a powerful cloud based solution for providing you with in-depth information on your website visitors and how they interact with your site.

The product offers a wide range of reports covering everything from what type of devices visitors are using, through to where they came from and which pages of your site they spend the most time on.

As the old saying goes "If You Can't Measure It, You Can't Improve It."  Google Analytics gives you a wealth of data ensuring you can "measure things", and that means you are well on the way to "improving things".

At Highlander we have been working with Google Analytics since it was first launched in 2005, and prior to that were an Urchin Software Partner (the fore-runner to Google Analytics).

£325.00ex vat

Attend Online

Why not attend from the comfort of your own desk. Our Live Online Learning option lets you take the course as if you were right there, without even leaving your desk. It's like being in the classroom, and you can interact with the instructor and other delegates, without the hassle of travelling to the venue.

The Google Analytics course covers all the basic skills needed to start measuring your website traffic and applying that knowledge. The topics we cover are listed below.

Google Analytics  - Course Topics


  • What is Google Analytics
  • How does it work
  • Setting up Google Analytics
  • Account Structure
  • What are you looking for?

Audience Overview

  • Customising dates
  • Comparing Dates
  • Adding Segments
  • Demographics
  • New v Repeat Visitors
  • Measuring User Engagement
  • Browser, OS & Device Type
  • User Flow

Acquisition Overview

  • Channels
  • Source / Medium
  • Referrals
  • Adwords Stats
  • Social Media Interaction
  • Measuring Keywords

Behaviour Overview

  • Looking at Site Content
  • Landing Pages and Exit Pages
  • Site Speed Stats

Monitoring Conversions

  • What are goals
  • Setting up goals
  • Ecommerce Integration

Administering your Account

  • User Management
  • Filtering our traffic
  • Linking to Adwords
  • Linking to Adsense
  • Audiences
  • Creating Alerts

The Google Analytics course introduces you to measuring your website traffic and as a result understanding it better.

You will

  • Understand what Google Analytics can do
  • Have access to a wealth of new information
  • Better understand your visitors and how they interact with your site
  • Be able to customise reports to your needs
  • Know how to share reports with others
  • Better understand what you should be looking at

Our scheduled courses are designed to ensure you have a professional and productive experience.  With 20 years practice we have had plenty of time to get it right, but we are always open to new suggestions as well.

Reasons to choose Highlander for your professional training

  • A proven track record - Highlander has been established for 20 years.
  • High quality instruction - Our instructors are certified by Adobe, Google and CompTIA.
  • We make sure you are happy - Our satisfaction guarantee ensures you leave with a smile.
  • Follow on support - We give you 12 months post course support.

What you get on a Highlander Course

Start and finish times

Our courses start at 9.30am and typically run until 4pm. The finish time is based primarily on how much information people can retain in a day without being overwhelmed, and can vary slightly depending on individual class size and ability.


For our classroom courses, each delegate is provided with use of a computer, setup with the latest version of the software they are learning. Our York centre has a mix of Mac and PC's, so if you have a preference please advise us when booking. If delegates prefer to work in their own environment and would rather bring their own laptop that is equally fine.

For Live Online courses we provide full setup instructions, but you will require a machine running a copy of the software being taught. Additionally a reliable internet connection is a neccessary requirement to complete the course online.


At our centre hot drinks and water is provided throughout the day together with a selection of biscuits and sweets.  

There is a scheduled 15 minute break mid morning and again mid afternoon.


There is a one hour break for lunch to allow delegates some time "off the screen".  For those attending face to face, we are located on the well known Bishy Road in York, with a wide range of popular cafe's just a few metres from the front door. The street regularly features in national newspapers and has been described by Wall Street Journal as "an enclave of gourmet delis and cafes" while The Times described it as "York's answer to Notting Hill".

Course Materials

You get 12 months access to our learning management system which contains a variety of content ranging from video tutorials and refresher exercises through to copies of course slides. Additionally post course instructor support is also available as required.

Certificate of Completion

All delegates receive a certificate of completion to show they have completed an Adobe Authorised Training Course.

Who should attend this course

This course is aimed at marketers who want to be able to better understand their website traffic, where people come from, why they visit, and what they look at.

Some sample Comments from past delegates

"Andy was fantastic - answered all of my questions and tailored the training to my knowledge level so I could ask more specific questions! I've come away feeling much clearer about Google Analytics and ready to start using it much more effectively. Explained more complicated terms in very simple, easy-to-remember ways!"
Digital Communications Officer, Yorkshire Wildlife Trust

"Andy was personable which made it easier to ask questions. I have taken away a lot of information that will help me back at work - it is clear, he is knowledgeable on the subject."
Project Coordinator, Science and Plants for Schools

"Very knowledgeable on the subject. He was friendly and answered any questions thoroughly. It was good how we could log on remotely and still be able to communicate with the instructor. Going through GA step by step was very useful, my understanding of what it can do is a lot better!"
Business Support Officer, BT Lancashire Services

"Andy was really good and clear. His knowledge of Analytics (and google in general) was really impressive. Really well presented and did some extras which were really useful to us."
Marketing Executive, Mischon de Reya

"Very knowledgeable and experienced and willing to divert into relevant and interesting connecting issues."
Communication Office, Cheshire West and Chester

"I feel that the course content is good, and the demos used are really strong, they allow me to use them in the correct context, however it will make more sense when it is my own business"
Director, Love Lea's Bespoke Stationery

"Andy was professional, made me fee as ease as my knowledge on GA was zero before I attended the session. Ideal location for me being based in York, classroom environment was perfect as it was a small number and therefore not intimidating."
Membership Executive, BIGGA Limited

"I liked that you could log in to your own Analytics site looking at your own website and that Andy could answer queries on your own examples"
Loyalty Manager, LNER

"Andy was very clear and structured the content well. It was very useful to be able to walk through what he was doing on our own sites. He did a great job of working with each of us on things that were most relevant."
Staff Scientist, Animal and Plant Health Agency

"Knowledgeable, approachable & friendly, the pace and duration was just right."
Product Manager York Pass and Trade, Make it York

"Instructor provided good examples to demonstrate how different sections of analytics worked, and also provided external websites to run other diagnostics that help to inform running of website."
Communications Manager, Yorkshire Wildlife Trust

"The instructor was great - helped me to expand my knowledge of tagging! I liked the environment we were in and the way it was taught was very much interactive, which was really good."
Marketing Apprentice, LNER

"The course was extremely informative and had the perfect amount of information for beginners to manage. Leaving feeling a lot more positive regarding Google Analytics. Lovely venue venue with helpful staff too."
HR Learning and Development Administrator, House of Fraser

"Really pleased with the instructor, he explained everything very well and whenever i needed some help he would come over and assist straight away. Knew what he was talking about. Very helpful."
Digital Marketing Assistant, Kingstown Associates