Google Ads Introduction

0800 156 0777

Manage Google Ads like a Pro

Our one day Google Ads course is aimed at organisations that are looking to use Ads and want to be able to manage their advertising campaigns inhouse for maximum effect.  Covering everything from the initial setup of Ads through to measuring the success of your campaigns, we look at the tips and tricks that will make you succesful with this powerful online advertising solution.

Whatever your budget, the practical hands on sessions will allow you to use Google Ads to achieve your goals, teaching you how to improve your campaigns.

Whether you are starting with Ads for the first time, or looking to bring the management of your existing adwords campaigns in-house, the course will get you up and running with a good understanding of how to use the product.

£325.00ex vat

Attend Online

Why not attend from the comfort of your own desk. Our Live Online Learning option lets you take the course as if you were right there, without even leaving your desk. It's like being in the classroom, and you can interact with the instructor and other delegates, without the hassle of travelling to the venue.

The Google Ads Intro course is designed to get you up and running with Google Ads quickly and easily. Typical topics covered in the course include:

Intro to Ads

  • When should you use it
  • Understanding the search results
  • Setting up Ads
  • Account level settings
  • Adding users & access levels
  • Setting goals & measuring


  • What are campaigns
  • Setting up campaigns
  • Campaign types
  • Setting Location
  • Bid Strategy
  • Setting Budget

Ad Groups

  • What are Ad Groups
  • Creating Ad Groups
  • Ad Group Type
  • Ad Group Bids
  • Ads & keywords overview

Working with Ads

  • Creating Ads
  • Editing Ads
  • Customising the display table
  • Ad Performance
  • CTR, Avg CPC, Avg Position and more
  • Pause and Enable Ads

Working with Keywords

  • Broad match, phrase match and exact match
  • Negative Match
  • Setting Max CPC
  • What is Quality Score
  • Avg Position


  • What is remarketing
  • How can it help you
  • Implementing remarketing
  • Google display network

Reporting and Analytics

  • Reporting in Ads
  • Automating email reports
  • Create ads reports
  • Filters in Ads reports
  • What is Google Analytics


Upon completion of the Google Ads introduction course you will be able to:

  • Setup and Administer Google Ads
  • Create and Manage Ads campaigns
  • Use Ad Groups to manage your campaigns
  • Create effective Ads
  • Select the right keywords to use
  • Control your adwords budget
  • Achieve your goals with Ads
  • Understand the reports Ads provides
  • Target people who have looked at your site through Remarketing

Our scheduled courses are designed to ensure you have a professional and productive experience.  With 20 years practice we have had plenty of time to get it right, but we are always open to new suggestions as well.

Reasons to choose Highlander for your professional training

  • A proven track record - Highlander has been established for 20 years.
  • High quality instruction - Our instructors are certified by Adobe, Google and CompTIA.
  • We make sure you are happy - Our satisfaction guarantee ensures you leave with a smile.
  • Follow on support - We give you 12 months post course support.

What you get on a Highlander Course

Start and finish times

Our courses start at 9.30am and typically run until 4pm. The finish time is based primarily on how much information people can retain in a day without being overwhelmed, and can vary slightly depending on individual class size and ability.


Each delegate is provided with use of a computer, setup with the latest version of the software they are learning. Our York centre has a mix of Mac and PC's, so if you have a preference please advise us when booking. Older versions of software can usually be catered for on request.

If delegates prefer to work in their own environment and would rather bring their own laptop that is equally fine.


Hot drinks and bottled water is provided throughout the day together with a selection of biscuits and sweets.  There is a scheduled 15 minute break mid morning and again mid afternoon.


There is a one hour break for lunch to allow delegates some time "off the screen".  Our centre is located on the well known Bishy Road in York, with a wide range of popular cafe's just a few metres from the front door. The street regularly features in national newspapers and has been described by Wall Street Journal as "an enclave of gourmet delis and cafes" while The Times described it as "York's answer to Notting Hill".

Course Materials

Course manuals / books are provided for all our standard scheduled courses and you get 12 months access to our learning management system which contains a variety of content ranging from video tutorials and refresher exercises through to copies of course slides.

Internet Access

All the machines have full internet access and free wifi is available to use within our centres.

Certificate of Completion

All delegates receive a certificate of completion to show they have completed an Adobe Authorised Training Course.

Who should attend this course

Our Google Ads Introduction course is ideal for in-house marketing teams, small business owners, and sole traders who want to get to grips with using Google Ads to drive their business forward.