Manage Google Adwords like a Pro
Our one day Google Adwords course is aimed at organisations that are looking to use Adwords and want to be able to manage their advertising campaigns inhouse for maximum effect. Covering everything from the initial setup of Adwords through to measuring the success of your campaigns, we look at the tips and tricks that will make you succesful with this powerful online advertising solution.
Whatever your budget, the practical hands on sessions will allow you to use Google Adwords to achieve your goals, teaching you how to improve your campaigns.
Whether you are starting with Adwords for the first time, or looking to bring the management of your existing adwords campaigns in-house, the course will get you up and running with a good understanding of how to use the product.
The Google Adwords Intro course is designed to get you up and running with Google Adwords quickly and easily. Typical topics covered in the course include:
Intro to Adwords
- When should you use it
- Understanding the search results
- Setting up Adwords
- Account level settings
- Adding users & access levels
- Setting goals & measuring
- What are campaigns
- Setting up campaigns
- Campaign types
- Setting Location
- Bid Strategy
- Setting Budget
- What are Ad Groups
- Creating Ad Groups
- Ad Group Type
- Ad Group Bids
- Ads & keywords overview
Working with Ads
- Creating Ads
- Editing Ads
- Customising the display table
- Ad Performance
- CTR, Avg CPC, Avg Position and more
- Pause and Enable Ads
Working with Keywords
- Broad match, phrase match and exact match
- Negative Match
- Setting Max CPC
- What is Quality Score
- Avg Position
- What is remarketing
- How can it help you
- Implementing remarketing
- Google display network
Reporting and Analytics
- Reporting in Adwords
- Automating email reports
- Create adwords reports
- Filters in Adwords reports
- What is Google Analytics
Upon completion of the Google Adwords introduction course you will be able to:
- Setup and Administer Google Adwords
- Create and Manage Adwords campaigns
- Use Ad Groups to manage your campaigns
- Create effective Ads
- Select the right keywords to use
- Control your adwords budget
- Achieve your goals with Adwords
- Understand the reports Adwords provides
- Target people who have looked at your site through Remarketing
Our scheduled courses are designed to ensure you have a professional and productive experience. With 20 years practice we have had plenty of time to get it right, but we are always open to new suggestions as well.
Reasons to choose Highlander for your Google Adwords training
- A proven track record - Highlander has been established for 20 years.
- High quality instruction - All of our instructors are professionally qualified.
- We make sure you are happy - Our satisfaction guarantee ensures you leave with a smile.
- Follow on support - We give you 12 months post course support.
What you get on a Highlander Course
Start and finish times
Our courses start at 9.30am and typically run until 4pm. The finish time is based primarily on how much information people can retain in a day without being overwhelmed, and can vary slightly depending on individual class size and ability.
Each delegate is provided with use of a computer, setup with the latest version of the software they are learning. Our London centre has a mix of Mac and PC's, so if you have a preference please advise us when booking. Older versions of software can usually be catered for on request.
If delegates prefer to work in their own environment and would rather bring their own laptop that is equally fine.
Hot drinks and bottled water is provided throughout the day together with a selection of biscuits and sweets. There is a scheduled 15 minute break mid morning and again mid afternoon.
There is a one hour break for lunch to allow delegates some time "off the screen". Both our centres are in areas which offer a wide range of options for lunch.
In London we are located on Upper Street in Islington which is one of London's more popular locations for eating out, offering everything from popular cafe's and burger & pizza bars through to a wide range of restaurants. In addition we also have an in-house cafe in the building should you not wish to venture further.
In York we are located on the well known Bishy Road, with a wide range of popular cafe's just a few metres from the front door. The street regularly features in national newspapers and has been described by Wall Street Journal as "an enclave of gourmet delis and cafes" while The Times described it as "York's answer to Notting Hill".
Course manuals / books are provided for all our standard scheduled courses and you get 12 months access to our learning management system which contains a variety of content ranging from video tutorials and refresher exercises through to copies of course slides.
All the machines have full internet access and free wifi is available to use within our centres.
Certificate of Completion
All delegates receive a certificate of completion to show they have completed a Google Adwords Training Course.
Who should attend this course
Our Google Adwords Introduction course is ideal for in-house marketing teams, small business owners, and sole traders who want to get to grips with using Google Adwords to drive their business forward.