SOCIAL MEDIA TRAINING

In just one day you can learn to

Manage Your Social Media

Our social media training workshop is a pragmatic and focussed one day session that is geared around getting you comfortable with the social media environment for business.

In this course you will learn you how to research and then plan your activity and content in a manner that gets you working efficiently and successfully.

This course isn’t designed to teach you how to use different social media channels, and whilst an existing familiarity with social media is useful, it is not essential. In this course we are focused on the campaign planning and management, what types of content to use, how to target your audience, how to measure results and lots more.

If you are looking to leverage social media to reach a wider audience, then this course will give you a great starting point in doing that.

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£295.00£325.00

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social media courses
SOCIAL MEDIA TRAINING

Prices ex VAT. Highlander standard terms and conditions apply to all bookings.

Our social media course covers all the basic skills needed to start using the leading social networks effectively.

SOCIAL MEDIA TRAINING - COURSE TOPICS

RESEARCH

  • How to research your competitors and your marketplace
  • How to test which content works best
  • How to choose the right social media services for your business

THE PLATFORMS

  • Facebook overview and tips
  • Twitter overview and tuition
  • Sharing images on Instagram & Pinterest

CONTENT PLANNING

  • How to plan your content
  • Creating a rolling plan
  • Tactical content opportunities

MANAGING YOUR CONTENT

  • How to create compelling posts
  • Anatomy of great posts
  • How to use links & images
  • Responding to comments & messages
  • Handling negative communication

SUPPORTING YOUR WIDER MARKETING

  • Social Media & Search Engine Marketing
  • Creating a system of content
  • Promoting your social media accounts

TIPS & ADVICE

  • Account security
  • Measuring & Reporting
  • Guide to mobile apps for social media

QUESTION & ANSWER SESSION

Our social media training will show you how to become efficient and how to work smarter rather than harder with your account management and content creation.

YOU WILL LEARN

  • How to keep an eye on the competition and understand the types of content that your audience will enjoy
  • How to efficiently plan and then execute your content
  • How to handle messages and other interaction with your audience
  • How to create a tone of voice that suits your organisation
  • How to use core services such as Facebook & Twitter effectively
  • How to measure the success of your content and how to test and learn from each post
  • How to manage your activity from your desk or on the go

WHO SHOULD ATTEND THIS COURSE

This is a beginners course and no prior knowledge of using social media for marketing and communications is necessary. This session will get you started off in the correct manner if you are not actively using social media yet for your business. People who are already active will extend their knowledge and will benefit from learning how to move to a new level of efficiency and improve the planning and management of content.
Our social media course covers all the basic skills needed to start using the leading social networks effectively.

SOCIAL MEDIA TRAINING - COURSE TOPICS

RESEARCH

  • How to research your competitors and your marketplace
  • How to test which content works best
  • How to choose the right social media services for your business

THE PLATFORMS

  • Facebook overview and tips
  • Twitter overview and tuition
  • Sharing images on Instagram & Pinterest

CONTENT PLANNING

  • How to plan your content
  • Creating a rolling plan
  • Tactical content opportunities

MANAGING YOUR CONTENT

  • How to create compelling posts
  • Anatomy of great posts
  • How to use links & images
  • Responding to comments & messages
  • Handling negative communication

SUPPORTING YOUR WIDER MARKETING

  • Social Media & Search Engine Marketing
  • Creating a system of content
  • Promoting your social media accounts

TIPS & ADVICE

  • Account security
  • Measuring & Reporting
  • Guide to mobile apps for social media

QUESTION & ANSWER SESSION

Our social media training will show you how to become efficient and how to work smarter rather than harder with your account management and content creation.

YOU WILL LEARN

  • How to keep an eye on the competition and understand the types of content that your audience will enjoy
  • How to efficiently plan and then execute your content
  • How to handle messages and other interaction with your audience
  • How to create a tone of voice that suits your organisation
  • How to use core services such as Facebook & Twitter effectively
  • How to measure the success of your content and how to test and learn from each post
  • How to manage your activity from your desk or on the go

WHO SHOULD ATTEND THIS COURSE

This is a beginners course and no prior knowledge of using social media for marketing and communications is necessary. This session will get you started off in the correct manner if you are not actively using social media yet for your business. People who are already active will extend their knowledge and will benefit from learning how to move to a new level of efficiency and improve the planning and management of content.
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