SOCIAL MEDIA QUICK START
In this short half day course you can learn to
Manage Your Social Media
Our social media training workshop is a pragmatic and focussed short course that is geared around getting you comfortable with the social media environment for business.
In this course you will learn you how to research and then plan your activity and content in a manner that gets you working efficiently and successfully.
This course isn’t designed to teach you how to use different social media channels, and whilst an existing familiarity with social media is useful, it is not essential. In this course we are focused on the campaign planning and management, what types of content to use, how to target your audience, how to measure results and lots more.
If you are looking to leverage social media to reach a wider audience, then this course will give you a great starting point in doing that.
Experienced Instructors
Over 20 years experience
Post Course Support
Hours of videos & more
Closed Courses
Live Online or inhouse
Looking to Book
Private Course Option
We currently offer this class as a closed course. Please contact us to discuss the options and prices.SOCIAL MEDIA TRAINING - COURSE TOPICS
RESEARCH
- How to research your competitors and your marketplace
- How to test which content works best
- How to choose the right social media services for your business
THE PLATFORMS
- Facebook overview and tips
- Twitter overview and tuition
- Sharing images on Instagram & Pinterest
CONTENT PLANNING
- How to plan your content
- Creating a rolling plan
- Tactical content opportunities
MANAGING YOUR CONTENT
- How to create compelling posts
- Anatomy of great posts
- How to use links & images
- Responding to comments & messages
- Handling negative communication
SUPPORTING YOUR WIDER MARKETING
- Social Media & Search Engine Marketing
- Creating a system of content
- Promoting your social media accounts
TIPS & ADVICE
- Account security
- Measuring & Reporting
- Guide to mobile apps for social media
QUESTION & ANSWER SESSION
YOU WILL LEARN
- How to keep an eye on the competition and understand the types of content that your audience will enjoy
- How to efficiently plan and then execute your content
- How to handle messages and other interaction with your audience
- How to create a tone of voice that suits your organisation
- How to use core services such as Facebook & Twitter effectively
- How to measure the success of your content and how to test and learn from each post
- How to manage your activity from your desk or on the go
