Google Ads Intro

A one day course getting you up and running with

Google Ads

Our one day Google Ads course is aimed at organisations that are looking to use Google Ads and want to be able to manage their advertising campaigns inhouse for maximum effect.

Covering everything from the initial setup of Google Ads through to measuring the success of your campaigns, we look at the tips and tricks that will make you successful with this powerful online advertising solution.

Whatever your budget, the practical hands on sessions will allow you to use Google Ads to achieve your goals, teaching you how to improve your campaigns.

Whether you are starting with Google Ads for the first time, or looking to bring the management of your existing Google Ads campaigns in-house, the course will get you up and running with a good understanding of how to use the product.

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£295.00£325.00

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google ads training
Google Ads Intro

Prices ex VAT. Highlander standard terms and conditions apply to all bookings.

The Google Ads Intro course is designed to get you up and running with Google Ads quickly and easily. Typical topics covered in the course include:

INTRO TO ADS

  • When should you use it
  • Understanding the search results
  • Setting up Ads
  • Account level settings
  • Adding users & access levels
  • Setting goals & measuring

CAMPAIGNS

  • What are campaigns
  • Setting up campaigns
  • Campaign types
  • Setting Location
  • Bid Strategy
  • Setting Budget

AD GROUPS

  • What are Ad Groups
  • Creating Ad Groups
  • Ad Group Type
  • Ad Group Bids
  • Ads & keywords overview

WORKING WITH ADS

  • Creating Ads
  • Editing Ads
  • Customising the display table
  • Ad Performance
  • CTR, Avg CPC, Avg Position and more
  • Pause and Enable Ads

WORKING WITH KEYWORDS

  • Broad match, phrase match and exact match
  • Negative Match
  • Setting Max CPC
  • What is Quality Score
  • Avg Position

REMARKETING

  • What is remarketing
  • How can it help you
  • Implementing remarketing
  • Google display network

REPORTING AND ANALYTICS

  • Reporting in Ads
  • Automating email reports
  • Create ads reports
  • Filters in Ads reports
  • What is Google Analytics
Upon completion of the Google Ads introduction course you will be able to:
  • Setup and Administer Google Ads
  • Create and Manage Ads campaigns
  • Use Ad Groups to manage your campaigns
  • Create effective Ads
  • Select the right keywords to use
  • Control your Google Ads budget
  • Achieve your goals with Ads
  • Understand the reports Ads provides
  • Target people who have looked at your site through Remarketing

WHO SHOULD ATTEND THIS COURSE

Our Google Ads Introduction course is ideal for in-house marketing teams, small business owners, and sole traders who want to get to grips with using Google Ads to drive their business forward.
The Google Ads Intro course is designed to get you up and running with Google Ads quickly and easily. Typical topics covered in the course include:

INTRO TO ADS

  • When should you use it
  • Understanding the search results
  • Setting up Ads
  • Account level settings
  • Adding users & access levels
  • Setting goals & measuring

CAMPAIGNS

  • What are campaigns
  • Setting up campaigns
  • Campaign types
  • Setting Location
  • Bid Strategy
  • Setting Budget

AD GROUPS

  • What are Ad Groups
  • Creating Ad Groups
  • Ad Group Type
  • Ad Group Bids
  • Ads & keywords overview

WORKING WITH ADS

  • Creating Ads
  • Editing Ads
  • Customising the display table
  • Ad Performance
  • CTR, Avg CPC, Avg Position and more
  • Pause and Enable Ads

WORKING WITH KEYWORDS

  • Broad match, phrase match and exact match
  • Negative Match
  • Setting Max CPC
  • What is Quality Score
  • Avg Position

REMARKETING

  • What is remarketing
  • How can it help you
  • Implementing remarketing
  • Google display network

REPORTING AND ANALYTICS

  • Reporting in Ads
  • Automating email reports
  • Create ads reports
  • Filters in Ads reports
  • What is Google Analytics
Upon completion of the Google Ads introduction course you will be able to:
  • Setup and Administer Google Ads
  • Create and Manage Ads campaigns
  • Use Ad Groups to manage your campaigns
  • Create effective Ads
  • Select the right keywords to use
  • Control your Google Ads budget
  • Achieve your goals with Ads
  • Understand the reports Ads provides
  • Target people who have looked at your site through Remarketing

WHO SHOULD ATTEND THIS COURSE

Our Google Ads Introduction course is ideal for in-house marketing teams, small business owners, and sole traders who want to get to grips with using Google Ads to drive their business forward.
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