DIGITAL MARKETING BOOTCAMP

Understand the core elements of digital marketing in just 4 days with

Digital Marketing Bootcamp

The Digital Marketing Bootcamp is a 4 day course which brings together all the skills needed to successfully drive your business online.

You will learn how to use paid search advertising platforms such as Google Ads and Bing Ads, as well as paid social platforms on Facebook, Twitter, YouTube and others.

We will teach you how to use Google Analytics to monitor your website traffic, using the data to improve your performance and identify opportunities and problems. During the course you will learn how to optimise your website for the search engines, ensuring you drive traffic through free search as well as improving your paid search positions.

By the end of the course you will have all the skills to take control of your online marketing presence, as well as the ability to monitor the success of your efforts.

Experienced Instructors

Over 20 years experience

Post Course Support

Hours of videos & more

Closed Courses

Online, Classroom or Tailored

Secure Online Booking

£895.00 – £995.00

For exact price select delivery method Stages can be completed in any order

Prices ex VAT. Highlander standard terms and conditions apply to all bookings.

The first day of the Bootcamp covers search engine optimisation ensuring your site is well tuned for ranking in the various search engines.

SEO Getting Started - Course Topics

Unit 1 - What is Search Engine Optimisation

Why do it
What can it do for you
What can go wrong

Unit 2 - Site Structure

Accessibility and cross browser compatibility
Internal links and Sitemap
Structure of URLs
Files: Robots.txt, .htaccess
Redirects: 301 Redirects, non WWW traffic
Nofollow Attribute

Unit 3 - Content, Content, Content

An Introduction to Content Creation
Write for People
Avoid Duplicate Content
Keyword Density
Keep Content Current

Unit 4 - Links

Aim for quality
Community Participation
Link Directories
News Releases
Social Media

Unit 5 - Analytics

See what's working
Identify new keywords
Identify best content

Unit 6 - Social and Local

Social Signals that Count
Facebook, Twitter and LinkedIn
Don't forget Google+
Other Social Sites
What about Local Search

Unit 7 - Warning - What to Avoid

You can get Blacklisted
No Shadow Domains
Careful with redirects
Keyword Stuffing
Hidden Text and Links

Unit 8 - Useful SEO Tools

Search Engine Watch
Google Toolbar
SEO for Firefox Plugin
Redirect testing Tools
W3C Validators for HTML, CSS, Links

Day 2 of the Bootcamp covers Google Analytics enabling you to monitor your website activity and the impact of your marketing efforts.

Google Analytics - Course Topics

Overview

What is Google Analytics
How does it work
Setting up Google Analytics
Account Structure
What are you looking for?

Audience Overview

Customising dates
Comparing Dates
Adding Segments
Demographics
New v Repeat Visitors
Measuring User Engagement
Browser, OS & Device Type
User Flow

Acquisition Overview

Channels
Source / Medium
Referrals
Adwords Stats
Social Media Interaction
Measuring Keywords

Behaviour Overview

Looking at Site Content
Landing Pages and Exit Pages
Site Speed Stats

Monitoring Conversions

What are goals
Setting up goals
Ecommerce Integration

Administering your Account

User Management
Filtering our traffic
Linking to Adwords
Linking to Adsense
Audiences
Creating Alerts

The final day of the Bootcamp introduces you to paid online advertising and in particular Google Ads.

Intro to Google Ads

When should you use it
Understanding the search results
Setting up Adwords
Account level settings
Adding users & access levels
Setting goals & measuring

Campaigns

What are campaigns
Setting up campaigns
Campaign types
Setting Location
Bid Strategy
Setting Budget

Ad Groups

What are Ad Groups
Creating Ad Groups
Ad Group Type
Ad Group Bids
Ads & keywords overview

Working with Ads

Creating Ads
Editing Ads
Customising the display table
Ad Performance
CTR, Avg CPC, Avg Position and more
Pause and Enable Ads

Working with Keywords

Broad match, phrase match and exact match
Negative Match
Setting Max CPC
What is Quality Score
Avg Position

Remarketing

What is remarketing
How can it help you
Implementing remarketing
Google display network

Reporting and Analytics

Reporting in Ads
Automating email reports
Create Ads reports
Filters in Ads reports
What is Google Analytics

The Online Marketing Bootcamp is a complete solution for those who are looking to drive traffic online and promote their organisation to the world.

You will learn to

Promote your business succesfully on social media
Use paid advertising to drive new traffic
Optimise your website for better presence on the search engines
Monitor your efforts and the effect of them on your business

Who should attend this course

The Online Marketing Bootcamp is suitable for anybody who wants to develop their business online, driving more traffic and achieving their organisational goals.

If you are unsure whether this course is suitable for you, call our advisors on 0800 156 0777