The Building Web Ads course covers all the main basic skills needed to start producing online banner adverts using this free software developed by Google. The topics we cover are listed below.
Building Web Ads Course Topics
Google Web Designer Interface
- Basic setup
- Advanced setup
- Creating new document
- Setting up the environment
- Design view
- Code view
- The Element tool (div, image, video etc.)
- The pen tool (rectangle, oval, line)
- Masks (rectangle, oval and polygon)
- Fill, Stroke and Gradients
- The hand and zoom tools
Creating and Modifying Content
- Adding text
- Adding images
- Adding video
- Formatting text
- Image and video properties
- Focal point on background images
- Adding shapes
- Working with colour
- Creating hyperlinks
- Using the timeline
- Using components
- Quick mode v Advanced mode
- Inserting keyframes
- The Motion Path tool
- Looping with labels and events
- Animating Masks
- 3D rotate tool
- 3D translate tool
- 3D stage tool
- Banner Ads
- Expandable Ads
- Interstitial Ads
Responsive Media Rules
- Adjusting viewport
- Add width breakpoints
- Add height breakpoints
Previewing and Publishing
- Ad Validation
- Previewing your ad or animation
- Publishing your ad or animation
The Building Web Ads course introduces you to building web adverts in a variety of sizes ready to use on advertising networks such as Google's own Adwords.
You will learn to
- Create new adverts
- Add and format content such as text, images and video
- Animate and control items
- Create different types of ad such as expandable, interstitial etc..
- Use 3D tools to manipulate items
- Create and manage links
- Work with keyframes in your animations
- Output your adverts to a useable format
- lots more.
Who should attend this course
This course is ideal for those working in areas like graphic design, marketing or communications, who have been tasked with producing web content and in particular ads that contain functionality such as animation, without having to write any actual code.
SOME SAMPLE COMMENTS FROM PAST DELEGATES
"Was very informative and really engaging with the content that we went through. It really gave me the opportunity to apply the training to my everyday work and assess how I could solve the problems that I am currently facing."
Web Designer, Human Appeal
"Andy was knowledgeable and structured the day very well. He was also honest about the limitations of GWD, as well as the possibilities. I learnt a lot about the smaller details of GWD, which will allow me to create much richer banner ads."
Senior Digital Designer, WPG
"Great training day. The instructor ran through the software in good detail but without over complicating things, and I felt confident at the point of creating my own banner that I had absorbed everything we covered during the day."
Web Designer, Dorling Kindersley
"Andy was great. There was only two of us on the course, myself and another colleague. We were able to ask as many questions as we liked. Andy was also happy to talk around things we would use in our day to day jobs so we could put them in to practice. I liked how thorough and engaging the course was."
Designer, Home Marketing
"Andy was so cooperative and answered questions related yet beyond the course outline."
Graphic Designer, Kings Academy
"The course allows you to do things that look very good and professional without too much hassle or understanding, building on from my current knowledge"
Typesetter, Community Publications
"The experience i had on this course has been great and I have learnt so much more than expected. I like the fact Andy explained everything first, then let us have a go, then any problems he would help and go through again and again until we got it!"
Graphic Designer, On Your Doorstep