Google Analytics Interpretation Workshop

Google Analytics Interpretation Workshop - is a one day practical, hands-on course aimed at online marketers, web executives, webmasters, agency account managers and campaign managers who need to understand Google Analytics reports and act on the information they provide.

Pre-requisites
Administration access to an active Google Analytics account is required for the duration of the course.

Objectives
Upon successful completion of this course, students will be able to understand how Google Analytics can be used to accurately analyse how visitors arrive at their website and how they behave and interact with their website content.

Course Overview

Session 1
Accessing Google Analytics (GA)
What’s possible with Web Analytics
What’s possible with GA
User administration
Account & Profiles

Session 2
Basic filter administration
Google Analytics visitor measurement methodology
Visitors, visits & Absolute Unique Visitors
New visitors & returning visitors
The Bounce rate
Page Impressions & Unique Page Impressions
Clicks & Visit discrepancies

Session 3
Calendars, timelines & date range comparisons
Using graphs to identify trends & problems
Your website’s visitors
Using custom segmentation with GA
Your website’s domain & GA

Session 4
Your traffic sources
The nature of direct, organic, PPC and referral traffic
Tracking & Integrating GA with Google Adwords
Tracking other online marketing campaigns such as Yahoo!, MSN and e-mails with GA
Tracking off-line marketing campaigns such magazine & billboard advertising

Session 5
Your website’s content
Your visitors’ paths through content
Creating & analysing goals & funnels
The site overlay as a usability tool

Session 6
Your site & E-commerce
Using E-commerce on non E-commerce sites
Your site and on-site behaviour

Other Courses of Interest
Other courses you may find of interest include:

Google Adwords Bootcamp
Paid Search and Analytics Bootcamp