Google Adwords Essentials Training Workshop

The Google Adwords Essentials Workshop - is a one day practical, hands-on training course aimed at online marketers, web executives, webmasters, agency account managers and campaign managers who need to set-up, manage and optimise Google Adwords paid search campaigns.

Pre-requisites
Administration access to an active Google Adwords account is required for the duration of the Google Adwords training course.

Objectives
Upon successful completion of this course, students will be able to plan, set-up, manage and optimise, according to industry best practice, Google Adwords campaigns for themselves and, if desired, on behalf of clients.

Course Outline

Session 1
Accessing Google Adwords
The Google Adwords interface

Session 2
Researching keywords
Estimating keyword search traffic volume

Session 3
Understanding Account, Campaign & Adgroup structure
Planning your paid search campaign
Building topical Adgroups & related keywords
Setting & controlling paid search budgets

Session 4
Creating compelling ad copy
The Google Adwords Quality Score
Understanding Google Adwords reports

Other Courses of Interest
Other courses you may find of interest include:

Google Adwords Advanced Workshop
Google Adwords Bootcamp
Paid Search and Analytics Bootcamp